Our Team

Founder and CEO

Phoebe Williams

Hi, I’m Phoebe – the Founder and CEO of The PMDD Project.

I began my career in the fashion and beauty industry, working in buying and merchandising – a fast-paced, competitive environment that I once loved. But over time, PMDD started to take over my life. The symptoms were overwhelming, and I struggled to find the support or understanding I needed. Like many others, I was misdiagnosed, dismissed, and left to navigate the impact alone. My professional life, relationships, and confidence were all deeply affected.

It took years to realise that what I was experiencing wasn’t “just bad PMS” – it was PMDD. That personal experience paired with a deep frustration at how long it takes to get a diagnosis and the lack of awareness within the healthcare system, is what led me to create The PMDD Project – something that started as a passion project, and quickly turned into becoming the first UK charity dedicated solely to PMDD.

I’ve worked in the charity sector for around seven years, and throughout that time I‘ve seen the real, lasting impact that grassroots-led, community-driven change can create. I believe in the power of lived experience, practical resources, and honest conversations to transform how PMDD is seen, understood, and supported.

Through The PMDD Project, I’m working to build a future where no one with PMDD feels alone – and where they don’t have to fight so hard just to be taken seriously.

Community Outreach Manager

Kimberley Cormack

Hi! I am Kim and I am the Community Outreach Manager for The PMDD Project.

My role is to develop our impact in the PMDD community and society at large. Whether that is planning and delivering training, workshops or lectures around the UK, writing for and managing our Blog, speaking to local and national media or putting together the first PMDD information board at Birmingham Women’s Hospital (a personal milestone), I am committed to bringing about real, positive change for the PMDD community.

My career has straddled Charity/Community work, Educational roles in SENCO and the Arts. The common theme throughout all three fields is that I am drawn to projects that support, empower and connect marginalised communities.

I am most proud of my work with and for Care experienced people in the UK, my first full length play about female pleasure, consent and healing which toured the UK in 2023 and the meaningful, positive connections I have made with vulnerable and/or marginalised individuals in my career.

As a care experienced, neurodiverse person with acute PMDD, I understand how it feels to not be represented, dismissed and misunderstood. That’s why it is such a dream come true to be able to transform some of those awful lived experiences with PMDD, into something positive for the next person with PMDD. I feel so grateful to be able to work with The PMDD Project in achieving their goals around Providing Support, Raising Awareness and Funding Research. In such a short space of time, we have achieved so much and I am so excited and determined for our future.

Trustees

Dr Milli Raizada

Dr Milli Raizada, MBCHB Hons, DGM, PgCert Med Ed, IBLM, MRCGP AFMCP, is an NHS GP with more than 15 years experience, best selling author, columnist and medical writer and Founder of Dr Milli Health Clinics.

She is a Senior Clinical Lecturer in primary care academia with a diploma in lifestyle medicine. She is a medical content creator, health education advocate with a particular interest in hormonal health. Dr Milli has extensive knowledge of workplace wellness and educating and empowering the workforce on how to optimise their hormones.She is pursuing and starts her PhD in hormonal health & lifestyle medicine in the latter part of 2024

She can be found on her Instagram page for health education: @drmilli or her website drmilli.co.uk for blog posts, recipes and information on her offerings: one to one consultations, educational webinars and corporate retreats / events and talks.

Maisie Blades

Maisie is a trustee of The PMDD Project and a qualified lawyer practising in Commercial Property.

Navigating her own journey with PCOS and PMS, she understands first hand the challenges women can face and is passionate about advocating for greater awareness and understanding of women’s health issues. Maisie is committed and brings knowledge and skills from her career to assist in driving the charity’s mission.

Rebecca Matthews

Safeguarding Lead

My name is Rebecca (Beck) and have a keen interest in women’s health which lead me to the amazing work at the PMDD Project.

I have worked within the health, social care, and voluntary sector for over 35 years, and I am an innovative, creative, passionate, professional practitioner in safeguarding children, young people, and adults at risk.

I am so passionate and committed to creating a safe, healthy, and inclusive environment and safeguarding is a core element of this commitment. What can be more rewarding than finishing work, going home knowing you have made a difference in someone’s life.

My work is person-focused so that the voice and welfare of the child/ young person and adult remains at the heart of my support. I have worked in various settings such as family safeguarding, police, education, health (including dentists, GP surgeries', hospitals, midwives), local authorities, private care providers, strengthening family hubs, a Domestic Abuse charity, and my current at national charity as a safeguarding advisor.

I also co-chair the Gender Equality Affinity Group at my current place of work. Gender studies and equity is very close to my heart. The Gender Equality Group aims to provide information, support, and a space for discussion on gender-related issues where all voices are equally heard and valued. This is where I meant the co-founder of The PMDD Project Phoebe, who spoke about PMDD and the struggles a woman faces in getting a diagnosis and day to day life, straight away I wanted to offer my support as an ally and be part of this groundbreaking UK first charity.

Danielle Saunders

Danielle is a trustee of The PMDD Project and a Creative Brand Strategist.

A proud descendant of Welsh ancestors, based between Manchester and Malaga. I help brands in sports, culture, and lifestyle move from scattered ideas to clear systems, story-led campaigns, and content that builds loyal communities.
My 12 year career in social media has taught me to listen deeply: not just what people like, but what they need and crave. Coupled with my art and design roots, raw creativity and originality run through everything I do.
I’m an ENFP (“The Campaigner”) and I have an abundance of creative and collaborative energy! I’m a film addict, runner, hiker, and traveller – so I naturally love partnering with brands that inspire people to move, explore, and live well.

amy chappell

Amy is a trustee of The PMDD Project and a Media Analyist.

I’m passionate about using my skills in communications and insight to create positive change. Living with PMDD myself, I care deeply about raising awareness and building better support for others, while bringing over a decade of experience helping organisations shape strategy and tell their stories. Through my role as Head of Insight at Vuelio, I am offering The PMDD Project media insight expertise to support with their growth.

kitty underhill

Kitty is a trustee of The PMDD Project and a Body and Self Acceptance Coach.

Kitty adores bodies; so much so that she’s made it her professional and personal mission to change the way we relate to bodies and ourselves. She is a model, speaker, and body and self acceptance coach who uses coaching tools, advocacy work and educating via her online platform to promote self exploration, media literacy and self love.
Kitty’s work spans across the fashion, art and body image advocacy world. Kitty has modelled for brands such as Ohne, Ellis Jaz, Jade Clark and Manners, life modelled at The National Gallery and has appeared on panels for Adidas, VISA and Anti Diet Riot Club, as well as run workshops for Skinnydip London, We Out Here Festival, and UGdGirl.

DINA El Adlani

Dina is a trustee of The PMDD Project and a psychodermatologist.

Dina El Adlani is the CEO of ESPÉRER, the first psychodermatological skincare® brand, and the Founder of the Psychodermatology Clinic. With a background in psychology and specialist expertise in psychodermatology, she explores how thoughts, emotions, stress responses and internal narratives shape both skin health and self-perception.

She is the creator of the CBT Facial™, an integrated approach that combines cognitive behavioural principles with evidence-informed skincare. Her work reflects a holistic view of wellbeing, recognising the continuous interplay between the mind, nervous system and skin, and helping individuals develop a more compassionate and confident relationship with their appearance and overall sense of self.

Dina also lives with Premenstrual Dysphoric Disorder (PMDD) and draws on her experience to raise awareness, reduce stigma and advocate for better understanding in women’s health. Her work brings together psychodermatology and emotional wellbeing, highlighting the many ways our internal and external worlds shape how we feel and perceive ourselves.

nusha haghpanah

Nusha is a trustee of The PMDD Project and a policy lead.

I’ve built my career across the charity and public sector, starting in policy and public affairs roles for national health charities before moving into policy positions at the Department of Health and Social Care. I’m motivated by work that meaningfully improves the people’s health, and I enjoy developing policy solutions that are grounded in robust analysis as well as the real-world experiences of healthcare professionals and patients. Navigating my own PCOS diagnosis has deepened my commitment to advocating for women’s health. I’m committed to using both my personal experience and professional background to help advance the PMDD Project’s mission. In my spare time, you’ll find me with my nose in a book, seeing the latest film or play and out of hikes near London!

Sophie Dopierala-Bull

Sophie is a trustee of The PMDD Project and a charity sector leader.

Sophie is a dedicated charity sector leader with over a decade of experience working in women’s health, currently serving as a Director of Services and Engagement at CoppaFeel!, a breast cancer awareness charity for young people. She brings deep expertise in service development, stakeholder engagement, charity governance and safeguarding, acting as a Designated Safeguarding Lead. She has contributed to the growth of CoppaFeel! from a team of 5 to over 50, giving her experience of leading and growing a charity.

Alongside her professional work, she is a volunteer mentor with The Girls’ Network, supporting girls to realise their potential. Having navigated her own experience of PMDD, she is particularly passionate about improving awareness, understanding, and support for the condition to help others.

As a trustee, she is excited to draw on her extensive experience to help grow the organisation and champion its mission.

Ambassadors

clinical advisory board

Our Clinical Advisory Board brings together leading experts to provide guidance, ensure our resources are evidence-based, and support the development of impactful programmes for those affected.

Policy and Advocacy

We work to influence change at every level – from healthcare systems to government – so that PMDD is recognised, researched, and taken seriously.

Fundraising

We raise the funds to make our work possible, building partnerships, campaigns and donor relationships to support our mission and grow our impact.

Social Media

We’re the voice of The PMDD Project online – raising awareness, sharing lived experiences, and building a supportive community through content that educates, empowers and connects.